hartford

"Hartford American Bullies". A logotype for a dog breeder, based on my hand drawn illustration of an adorable puppy. The idea was to present the dog breed in a more friendly light, rather than furious killing machines, as is common among many other (less serious) breeders. Further more, the design is somewhat inspired by the aesthetics american college branding, which ties in well with the company owner's family name and his ancestral background.